Technology

Translating innovation into influence

Technology moves fast,  and so must your communications and PR.. I work with startups, scale-ups, and established platforms to help them turn complex innovation into clear, engaging storytelling that connects with media, users, investors, and regulators.

Whether you are launching a product, announcing a funding round, or entering new markets, I help position your brand as a credible voice in a crowded space.

Who I work with

  • B2B SaaS platforms
  • AI, blockchain, and Web3 companies
  • Cybersecurity and infrastructure firms
  • Tech-driven marketplaces and apps
  • Tech VCs and accelerators

How I help

  • Product & funding announcements – Build narratives that cut through the noise
  • Tech media engagement – Building relationships with journalists and securing the right coverage for the company
  • Executive profiling – Positioning founders and CTOs as thought leaders in the industry
  • Messaging & narrative building – Clarifying your vision and value proposition
  • Localization – Adapting content for different markets across MENA, and beyond

Projects

  • Managed all media comms for a UAE-based tech company during their Series A raise, securing interviews in leading publications
  • Built narrative frameworks for a client looking to enter the GCC market, aligning product messaging with regulatory considerations
  • Helped blockchain company founders translate highly technical offerings into accessible narratives for investors and mainstream media

Why it works

Tech storytelling isn’t about features — it’s about relevance with people and place. I help founders and teams focus on the “why” behind their work, building trust and interest from the right audiences at the right time.

If you’re preparing to launch, raise, or scale — let’s make sure your story lands.