From fintech disruptors and digital wallets to global Islamic banks and blockchain platforms, I help financial organisations focus on having a clear, credible, and compelling communications.
Whether you are announcing a new product, engaging stakeholders, or preparing for a regulatory shift, I work closely with your team to ensure your story is told with accuracy, intention, and impact. I understand the stakes, and how to navigate them.
Over the years, I’ve supported financial institutions across the MENA region and beyond. My work blends strategy with storytelling, grounded in research and shaped for results.
Who I work with
- Fintechs & payment platforms
- Corporate & retail banks
- Islamic financial institutions
- Blockchain, Web3 & crypto ventures
- Investment & asset management firms
How I help
- Funding & product launches – Positioning your company with the right media, messages, and timing
- Stakeholder communications – Creating materials for investors, regulators, and partners
- Crisis & reputation management – Preparing for uncertainty, responding with clarity
- Executive content – Ghostwriting op-eds, speeches, and statements that reflect leadership
- Internal communications – Supporting transformation, change, or employee engagement efforts
Projects
- Led the full communications strategy for a UAE-based fintech, securing tier-1 media coverage across the Middle East and Asia for its $3.4M raise, from press releases to journalist briefings under embargo
- Scripted and produced podcast episodes for a a Islamic banking brand, weaving values-based storytelling with executive insights to engage both retail and institutional audiences
- Developed crisis and issues management playbooks for a global bank, and fintech equipping teams with media holding statements, escalation protocols, and internal comms guidance
- Positioned a blockchain-based remittance platform for regional expansion, shaping their media narrative and coordinating interviews with key tech and finance titles
More examples available on request.
Why it works
Finance is more than numbers, it’s about building trust in every message you share. From founders pitching innovation to executives managing sensitive moments, I help financial brands communicate with purpose, clarity, and credibility.
I bring a strategic lens, editorial sharpness, and local market insight, so your story doesn’t just reach the right audience, it resonates.
Let’s talk about how I can support your next launch, announcement, or transformation.