Daily Dialogues, Conversations, and More. A newsletter with insights and strategies used in everyday communications.
Hello friends, colleagues, mentors, coaches, and bosses.
Welcome to “Everyday Communications” – Where the Everyday Becomes Extraordinary!
In the dynamic world of communications and content creation, every day presents new challenges and opportunities. I’m thrilled to introduce “Everyday Communications,” your go-to resource for insights, strategies, and inspiration tailored for the daily adventures we face in different communications, PR, and content roles.
What to Expect from this Newsletter:
Expect a bi-monthly dose of lessons, wisdom, actionable tips, and industry trends curated to help you elevate your communications and content game. Whether you’re navigating tight deadlines, stuck with client’s challenges, honing your storytelling skills, or staying ahead in the digital landscape, through “Everyday Communications” I aim to become your companion.
Who Am I?
I’m Mariam Imran, a corporate communications, PR, and content professional passionate about transforming everyday challenges into extraordinary opportunities. With 6 years of experience in the field, countless failures, and hundreds of lessons, excited to share my insights and learnings to help you thrive in the fast-paced world of communications and content marketing.
This newsletter is an opportunity for me to learn and grow. Our journey together will explore a series of topics, challenges, and ideas from crafting compelling content to mastering the art of strategic communication.
Expect practical advice, real-world examples, creative bits, Goodreads, and more to inspire and empower you in your everyday professional endeavors.
This newsletter is not just a one-way street.
I invite you all to share your thoughts, challenges, and successes.
Let’s create a vibrant community where we can learn and grow together in the realm of “Everyday Communications.”
Thank you for joining me on this exciting venture.
Here’s to making every day in our professional lives extraordinary!
See you in the next one.
Mariam
Thank you for joining me in the latest edition of Everyday Communications.
Today, in Edition 2, we look into the intricate world of PR and Communications, unraveling challenges and gaining insights from industry luminaries. Let’s revisit the highlights:
Challenges in PR and Communications
When we talk about challenges in PR and Communications, what comes to mind for you?
The obvious challenges, like managing reputation in a crisis or staying updated on all the digital trends, are ever-present.
However, there are some not-so-obvious challenges, they often lie in the nuances. For some, this means understanding the shift in audience behaviors, interpreting data to inform strategy, and finding that delicate balance between being proactive and reactive.
The scope of communications and PR is not just about putting out fires but also foreseeing where the sparks might ignite.
One challenge that often goes unnoticed is the art of storytelling in a saturated content landscape. Crafting narratives that not only stand out but also resonate with diverse audiences can be intricate and so you need to stay relevant.
It requires a deep understanding of your brand, your audience, and the cultural context in which your message exists.
So how do Communications professionals approach these challenges?
The answer is simple.
Adaptability.
The industry evolves rapidly, and embracing change is not just a skill; it’s a necessity. Staying curious, investing in continuous learning, and fostering a culture of innovation within your team can make a significant difference.
I follow professionals outside of Pakistan and that has helped me in my perspective, thinking, and understanding.
So, starting today I want to share People to Follow, featuring professionals from the world of PR, Communications, and Content.
Follow Sarah Kissko Hersh for her PR insights: For insightful perspectives on the evolving PR landscape, and common challenges in Communications and PR Globally, she shares insights, ideas, and understanding to keep you ahead in your PR game.
For Communications, Dawn Benton is your person to follow: I recently interacted with Dawn, and her journey into driving effective communication strategies for AT&T Business over 20 years, providing a goldmine of experience in Corporate Communications, Thought Leadership, and Positioning is not to miss at all.
Content Marketing Maestro to follow is Adi Abdurab: I have worked with Adi for a short stint and in this edition of #EverydayCommunications if you want to learn the secrets of content marketing, its success, understand work ethics in content and what storytelling and strategy is, go follow him.
PR News Flash:
Exciting News for Riyadh: Saudi Arabia’s Riyadh was selected to host the World Expo in 2030, marking a significant milestone in the region’s growth.
Additionally, Riyadh is poised to become a job market center, presenting vast opportunities for professionals in the industry.
In the next edition, we will explore Industry Insights, a part where I want to share industry learnings, so if you come up with something that is worth the share, please reach out.
Subscribe now to Everyday Communications for more insights, challenges, and wisdom in the realm of PR and Communications! See you in the next edition.
Thank you for being part of this community. Follow me on Twitter and Instagram.
#PRChallenges #CommunicationWisdom #NewsletterRecap #WorldExpo2030 #Riyadh #EverydayCommunications #CommunicationsProfessional
Hello Friends,
Welcome to the third edition of #EverydayCommunications. In this edition, we’re diving deep into PR industry insights, and a new challenge on the communications horizon.
Let’s unravel the stories that keep our everyday communications vibrant and impactful.
Industry Insights:
This week we highlight how consumers today are more socially conscious, and they expect brands to align with values and contribute positively to society. Purpose-driven communication, focusing on social responsibility and sustainability, has become more than a trend, but rather a need for brands and PR professionals.
Today’s audiences are not just consumers; they are conscious participants seeking authentic connections with brands that align with their values. Purpose-driven communication transcends transactions, focusing on the impact a brand makes on society and the environment. From sustainability initiatives to social responsibility campaigns, purpose-driven communication is reshaping the narrative and fostering brand loyalty.
Another Challenge in Communications and PR:
In our latest edition, we delve into a pivotal challenge facing the communications and PR landscape – the accelerated pace of digital transformations. As technology rapidly evolves, PR professionals are confronted with the task of not only keeping pace with these changes but also leveraging them strategically for effective communication.
The digital landscape is ever-shifting, from emerging social media platforms to evolving algorithms.
PR practitioners must navigate this intricate terrain to ensure their messages reach the right audience amidst the noise. The challenge lies in harnessing the full potential of digital tools while staying true to the core principles of impactful and authentic communication.
So how to navigate all this,
I’ve found that the easiest way to learn something is to start teaching others. So here are a few strategies for navigating this challenge, including:
A Few Key Takeaways:
People to Follow:
If you enjoyed this article, share your thoughts and stay tuned for more impactful stories and strategic wisdom in our next edition.
Until then, let’s continue to elevate our everyday communications together. Cheers to making a lasting impact in 2024 with more industry wisdom. Wishing you a wonderful transition into the new year.
That’s it for this edition and this year. See you in 2024.
Greetings and a warm welcome to the first edition of Everyday Communications in 2024!
Thank you for your patience over the first 50 days. I trust the year has kicked off on a positive note for each one of you.
Fresh Beginnings
In this edition, we’ll explore the latest trends, strategies, and stories shaping the dynamic landscape of PR and Communications.
Website Update
Exciting news! I’ve just revamped my website, www.mariamimran.com
Explore new content, resources, and a fresh look that reflects my commitment to sharing valuable insights with you.
Quote of the Month
In an era where authenticity is paramount, stories have the power to engage emotions, leaving a lasting impact that transcends the boundaries of traditional advertising. It’s about creating an experience, not just delivering information. As Richard Branson wisely said, ‘A good PR story is more effective than a front-page ad because it doesn’t just tell; it captivates, resonates, and endures, making it an invaluable asset in the art of communication and brand building.’
A Sneak Peek into 2024
As we strive for new challenges, and new goals this year, I’m excited about the possibilities ahead. In 2024, let’s collectively strive for excellence, embrace innovation, and elevate our communication strategies to new heights.
Addressing the Rise of Mis- and Disinformation and the Noise Challenge for Communicators
The rise of generative AI poses a significant threat to democracy, electoral processes, and societal cohesion. According to a recent report from Europol, up to 90% of online content may be synthetically generated by 2026. This not only challenges fact-checking efforts but also intensifies the competition for attention in an increasingly noisy digital environment.
The Noise Challenge for Communicators: With the proliferation of AI-generated content, communicators will face heightened challenges in capturing audience attention. As the digital space becomes noisier, strategies to cut through the clutter and engage effectively will be important.
As we progress through the year, we’ll witness the unfolding dynamics of AI in Communications and PR, information integrity, and the media landscape with the increasing use of AI in the field.
Thank you for being a part of this edition of Everyday Communications. Stay tuned for more insightful stories, strategies, and trends.